Let’s Start Your Conscious Business Journey
When you hear all the hype about conscious business, do you find yourself thinking the following?
There is just so much terminology — I can’t even figure out what “conscious business” actually is.
I’ve heard this would be good for my bottom line, but I am not clear on how.
There are so many certifications out there — what do they all mean?
I’m intrigued by the whole thing, but I truly don’t even know where to start.
If you’ve felt any of this (or all of this), Conscious Business 101 is perfect for you. We’ll cover all of these topics and more, from providing you with a holistic understanding of what conscious business is (for example, it’s not necessarily just a business that reduces its carbon footprint) all the way to walking you through an easy three-step starter plan to get you on your way to becoming a conscious business yourself.
You can do this. I’m here to help.
Becoming a conscious business will make your company stronger —
I’ll help you understand how.
What Conscious Business 101 has to offer:
Module 1: Conscious Business Overview
In Module 1, we’ll answer the question: “What even is conscious business?” You’ll get a crystal-clear explanation of what conscious business is (and what it’s not) and an overview of the three main frameworks that will be the most helpful on your conscious business journey. Other wisdom-nuggets include:
A brief history of the conscious business movement
Two main types of conscious businesses
Examples of conscious businesses’ purpose statements
Module 2: The Business Case
Module 2 will give you a five-part review of how conscious business directly benefits your organization. We’ll analyze some of your own favorite companies, and you’ll learn why (and how) they made your list. Then we’ll go through the “closing argument,” so to speak, about why conscious business is a no-brainer, including:
How conscious business affects your consumers
What conscious business can mean for your employees
How conscious business can and will make your business more profitable
Module 3: Certifications
In Module 3, you’ll get an overview of the most common conscious-business certifications. Learn what they really mean, how to meet their credentials, and how they apply to your business. You’ll be able to answer questions like:
What does it mean to be a certified B Corp?
How do you become a certified WBENC organization?
What exactly does it take to be able to call your products “organic”?
Module 4: Your Starter Conscious Business Plan
In the final Module 4, I’ll provide you with a three-step action plan to get you on your way to transforming your company into a more conscious business. I’ll guide you through evaluating your personal values, and then we’ll take a deep dive into designing:
Your conscious leadership blueprint
A full stakeholder assessment
A more conscious approach to your next major decision as a business owner
Ready to start your conscious business journey?
FAQs
How long is the course going to take?
Every student is different and takes the course at a varied pace, but we’ve found that the average time for course completion is around 3.5 hours. Hypothetically, you could do the entire course in one day if you have the space to dedicate multiple hours of concentration. We’ve also had people break the sections up and do one per day so they can digest the content a little more, which spaces the course out to four days, with about 30 to 45 minutes per day. Long story shorter, you can take the class based on your schedule and whatever time works for you, but we would suggest that you’ll need at least three hours to complete everything.
Who typically takes this course?
Conscious Business 101 is intended for business owners and leaders who are “conscious curious.” This means that you have some ability to make decisions at your company and you’re curious about how to do so more sustainably or in a way that makes the world a better place.
Will I see a direct benefit to my bottom line or be able to make more money as a result of taking this course?
If your main reason for taking the course is to make more money in the short-term, I would recommend that this isn’t the best course for you. While there are myriad courses out there that will promise you immediate financial results, we’re not one of them. Conscious business is about long-term results. As you’ll learn about in the course, being a more conscious company leads to better performance, more innovation, employee engagement, and more. However, those things don’t happen overnight, and we don’t make any promises that this class will help you make money tomorrow or even next week. We do promise a holistic understanding of what conscious business is and give you concrete steps toward becoming a more conscious company, which will benefit you in the long run.
How much does Conscious Business 101 cost?
Conscious business 101 is a one-time payment of $129.
What is the format of the course?
The course is broken into four chapters, where you will find a mix of videos, interactive worksheets, and handouts. The videos not only provide instruction on how to complete the worksheets, but I build into each video elements from my own personal experience doing this work. Your starter conscious business plan is comprised of three different worksheets that build on each other, and I’ve added in some extra credit and next steps for good measure.
Do you offer discounted pricing?
Yep! If you’re dying to take this class but you can’t find the financial resources to do so, we’re here to help. Simply email hello@frenchdunbar.com with the subject line “CB101 Scholarship Request” and tell us both what you can pay and why you’re excited about taking the course.
Why Meghan?
Yeah. It’s a great question: Why should I be the one to teach you about conscious business? Well, here’s why:
I’ve interviewed over a thousand conscious business leaders from around the world, including luminaries like Eileen Fisher, John Mackey, Chip Conley, Simon Sinek, Daniel Lubetzy, and more about what it took to build their conscious business.
I created and hosted multiple premier events for conscious business leaders
I co-founded and led the most respected industry publication in the US about conscious and sustainable business.
I’ve built a conscious business from the ground up, which we eventually sold.
Teaching people about conscious business is a passion of mine — it truly brings me alive.
“Meghan is a fearless leader, leading from the heart — exactly what the conscious business movement needs right now.”
~ Kristin Hull, Founder & CEO, Nia Impact Capital