2014: Launching Conscious Company Magazine 

When I was 29 years old, armed with degrees in Journalism and English, an MBA in Sustainable Management, 5 months of publishing experience, and healthy dose of youthful exuberance, stupidity, and hope, I set out to launch a print magazine about purpose-driven business that do good for the world.

After a failed Kickstarter campaign followed by a relatively successful Indiegogo campaign, we somehow launched Conscious Company Magazine on January 1, 2015.

Every Whole Foods Market in the country picked up that first issue of our little magazine, and suddenly we were on the map.

2015-2017: Sustaining, Scaling, & Selling Conscious Company Media

Now at the helm of a growing media company, I got a crash course in bootstrapping and leading a business. We scaled our print magazine to include in-person events, membership, and more.

It was the best of time...and the worst.

I had the incredible opportunity to meet and interview hundreds of extraordinary business leaders, was invited to keynote major events, and was making a name for myself. Behind the scenes though, I was falling apart. Success, as I had been sold, was chipping away at me slowly—death by inbox, burnout, and “just one more meeting.”

Against the crushing stress and pressure of scaling a media company, we somehow made it work and sold the company in December 2017.

2017-2020: World-Changing Women

After our acquisition, I stayed on as CEO of Conscious Company Media and was able to bring a vision I'd had for awhile to life: World-Changing Women.

Ultimately, we built the largest event series in the US for impact-focused women business leaders, which brought together thousands of incredible leaders between 2018 and 2020. 

Despite doing work I loved—content and events that had reached over 1 million people worldwide—the stress, pressure, and overwhelm finally caught up to me. I stepped down as CEO of my company in Feb. 2020.

2020-2025: The Inquiry That Became A Book

During the dark times (aka COVID), I started asking myself the question that drives my work today: Why does work feel so brutal for so many of us—especially women?

We’re told to lean in, push harder, do it all, while quietly unraveling under impossible expectations. I know this from years of research and from living it myself.

My breaking point became the seed of my first book, This Isn’t Working (Hachette, 2025). It’s part exposé, part survival guide, part love letter to every woman who’s ever looked around her office (or Zoom grid) and thought: Is this really how it's supposed to feel?

The book launched Aug. 5, 20205 as the #1 New Release for Women In Business and became an Amazon best-seller in multiple categories.